Navigating the Cookieless World in 2024
In the world of digital marketing, change is the only constant. And as we look ahead to 2024, a huge shift is looming: the abandonment of cookies! Apple has already pulled the plug on many third-party cookies and Google’s transition from Universal Analytics to the event-driven GA4, along with its plan to retire cookies on Chrome by the end of 2024, signals our journey into the cookieless future. It’s a marketing revolution in progress!