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The science of
search engine marketing (SEM)

WHAT GOOD SEM CAN DO FOR YOU

Leads, Cost control and Exposure

We are methodical, and mathematical because it all boils down to numbers. How many leads and conversions will your business get for its marketing spend? Our well-planned PPC strategies enable businesses to cultivate long-term brand awareness and engage new audiences. We are committed to seeing our brands reaching their KPIs and generate ROI. Contact us today to unleash the power of Pay Per Click advertising.

Reach out to the right audience, at the right moment and place.
Be there, be useful, be quick!

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High-quality leads

A broad approach can be wasteful. Crafted by Google Certified Members, our search engine marketing strategies target the most relevant customers, finding those who are actively searching for the products or services your business offers.

Costs you can control

SEM isn’t a game of chance. The relevance and content of your ads, together with the quality of your user experience and the accuracy of your bidding is pure strategy. We continually monitor and adjust ads to maximize your score and minimize your cost per click.  

Increase exposure

The more often you appear before your target audiences, the better your chances of getting them to click. Effective paid advertising campaigns guarantee increased visibility, boosting your chances of being chosen by your next clients. 

WHAT WE DELIVER

The science of SEM

Even the most basic PPC campaign has a large number of variables. We work tirelessly to finetune each campaign to the unique needs of our partner brands. All the activities, like keyword research, ad copy creation, landing page optimization, bid management, budget planning and placing ads on different channels and in various formats, are aligned with your business goals. We research, execute, test, and track. Our targeting is precise, and we help you reach different touchpoints throughout the buyer journey. Again, and again. With amazing results.

We help businesses get found, but we don’t use aggressive banners and annoying pop-ups. Our paid search campaign begins with discovering what your next customers are actually searching for, whether they’re using Google, Yahoo, Bing, Baidu or Yandex. Then we deliver them to your door with the right keywords and ad copy and perfect UX-driven landing pages.

We keep track of every digital breadcrumb. When one of your media properties leads to a conversion event, we find it, study it, and create unique, multichannel campaigns that use powerful banner ads to speak directly to specific users or user profiles. This guarantees instant exposure to the audiences you want to connect with.

A visitor to your website may be interested in your offering but not purchase instantly. To trigger a sale, you need to reach out to them again. That’s where our remarketing campaigns come in, targeting visitors who are already familiar with your offering. Remarketing provides that extra muscle to your paid search campaign to trigger the final conversation. As your pay per click advertising gains momentum, the number of visitors will keep growing. Remarketing can prove to be the top weapon in your marketing arsenal.

Facebook likes and Instagram followers don’t equal sales. To turn your social media efforts into sales, you need more than exposure and a fan base. You need dedicated experts who can guarantee your ads reach the right targets at the right cost. Smart PPC, from copywriting to deployment is exactly what Nest provides.

Native ads blend in with the content of the platforms you advertise on, building more trust and user engagement. When we run your native ads on mobile devices, you may see four times more click-throughs than with non-native display ads.

OUR PROCESS

SEM with Soul

A meaningful brand presence is about communicating with potential clients. We take the time to understand your target audience. We listen carefully to them, tune in to what’s important to them and engage them.

If you already have campaign management tools in place, running a deep audit and analysing your historic data will show us what worked and what didn’t. If we catch something that worked well, we use it in our next campaign.

A careful competitor analysis shows us who the big players are in your target market and how they promote their brands. We analyze brand presence, ranking, messaging and audience demographics. We can use that information to figure out exactly how competitive and costly specific key terms are and how you can get ahead.

We take findings from our account audit and competitor analysis and put them together to build a stellar online strategy.

We gather relevant keywords and put them into categories so we can create powerful targeted advertisements. Keyword selection is critical for targeting the right audience with the right message.

Now that the groundwork is done, it’s time to start building our paid campaigns. The scale and breakdown of your campaigns depend on your available budget.

Once your campaigns are up and running, our team continually monitors and optimizes them. We communicate with you regularly so you understand what’s happening with your ad account.

Our clients want to know that their budget is performing for them. We give daily, weekly, monthly and live-data reports so you know exactly where you are in relation to your goals.

When we get the numbers we want, we push harder to achieve even better ones next time. Our clients are often surprised with how great their results really are.

Get your business found online with Nest.

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