Tickmill Group first approached Nest in 2016. It was a growing Forex broker with a newly established EU branch. Tickmill Group was looking to improve critical elements in their performance. They wanted to grow the number of traders using their platform, to ensure higher year-on-year returns on their digital investment. They also wanted more leads on their platform month-on-month.
The Tickmill case study began with identifying the core concern. Tickmill Group’s EU branch was new and had practically no online presence. Nest took on the challenge by building an innovative digital strategy to boost Tickmill’s visibility. We identified their key international audiences and set up conversion funnels that would help Tickmill attract what they wanted – more traders creating accounts. Following an in-depth analysis, Nest focused their advertising strategy on two networks – search and display. The strategy was built on targeting the right audiences, continually optimizing communication with engaged visitors, and expertly managing large budgets.
Just 18 months into the campaign, we achieved every one of the client’s objectives.
Tickmill’s leads rose by +36%. The best part is that their cost per lead plunged by -52%. For traders, active accounts grew more than +52%, with a -3% decline in cost per activation. Finally, our proudest moment was being able to report a year-on-year increase in ROI of +110%. Our relationship with Tickmill Group has gone from strength to strength.
What was initially a 6-month commitment developed into a 3-year collaboration, with even more ambitious campaigns on the horizon.