Singular IT Solutions

Developing a winning multichannel e-commerce strategy

AREAS OF FOCUS

the beginning

Replicating offline success in the digital space

Founded in 2004, Singular is one of the leading IT solutions providers in Cyprus. The company has established a strong reputation in the local community through its physical store. Seeking to expand its customer base and replicate its offline success in the digital space, Singular approached Marketing Nest for assistance. Specifically, the company wanted help with developing a strategy for e-commerce sales and leveraging their successful brand online to turn their digital store into a new revenue stream.

The Challenge

Fresh face in the e-commerce space

As a new player in the digital space, Singular faced the significant challenge of establishing their online presence and driving e-commerce sales. To address this, we kicked off the campaign planning by conducting a comprehensive brand presence audit and competitor analysis. This exercise allowed us to identify the most attractive opportunities for our client. Additionally, we delved into researching the demographics, interests, and behaviors of our target audience to develop effective messaging and select the most appropriate channels for reaching them.

Our Process

The full-funnel journey

Our research revealed that a multichannel strategy that covers all stages of the sales funnel will be the most effective strategy to help Singular grow online.

Starting with brand awareness campaigns and optimizing for maximum efficiency, we successfully drove brand recognition and engagement. Building on this momentum, we focused on high-intent audiences, ensuring a seamless journey through the funnel. By leveraging targeted advertising, retargeting tactics, and utilizing first-party historical data, we crafted a highly efficient and cost-effective campaign, leading to a successful and ongoing partnership with Singular.

These numbers serve as a testament to the effectiveness of our full-funnel strategy and the strength of our partnership with Singular. As our collaboration continues to thrive, we are excited to share that we have several exciting campaigns that will take Singular’s e-commerce game to new heights.

Our results so far!

Through our data-driven, multi-channel strategy, we obtained outstanding results that speak for themselves. Over 12 months, we achieved an impressive +294% increase in new visitors, a phenomenal +10142% surge in e-commerce revenue, and an incredible +1402% return on ad spend (ROAS).