AREAS OF FOCUS
BDSwiss, a leading financial institution, partnered with Marketing Nest in 2019 with a goal of boosting market share and brand recognition. With over 1.5 million clients in 186 countries, BDSwiss aimed to attract more traders and achieve higher returns on their digital investment. To tackle the competitive forex industry, we devised a smart strategy utilising multiple networks and channels, including the Search Network, to effectively reach our growth targets.
The COVID-19 outbreak had an unforeseen global impact, especially on financial markets. Remote work and advanced technology led more people to engage in financial trading. This increased competition among brokers, driving up keyword prices and saturating the market with financial advertising.
To answer this, we used SEO, SEM, and Analytics to understand changing online behaviour and preferences. By optimising keywords and audience targeting, we created a conversion funnel for a better user experience. Our remarketing campaigns became more personalised based on the user’s stage in the funnel. With a data-driven strategy, we expanded into new markets, attracting quality traders and building an internationally renowned brand.
This innovative campaign was an award-winning success. As a proof of its results we received a prize in Best Paid Search Campaign category at the Cyprus Digital Marketing Awards in 2021.
BDSwiss witnessed exceptional results, with Leads increasing by +135% and Cost per Lead decreasing by -70% between January 2020 to October 2020 and November 2020 to August 2021. Active Accounts soared by more than +474%, while Cost per Acquisition decreased by -31%. Furthermore, the Deposit per Funded Account rose by 13%, signifying increased client trust in the BDSwiss brand and higher initial deposits. These outstanding outcomes contributed to an impressive overall ROI growth of +1171%.
We look forward to collaborating on future campaigns with BDSwiss to further drive success.