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Alphamega Hypermarkets

Maximising the digital presence of a leading hypermarket chain.

AREAS OF FOCUS

  • BRANDING
  • WEB ANALYTICS
  • SEM

Website: alphamega.com.cy

THE CHALLENGE

A 3-pronged strategy.

To achieve what Alphamega Hypermarkets wanted, we needed to implement our strategy in three main phases – identifying the issues, setting goals, and coming up with a winning plan of action. First, we zeroed in on the right audiences using a combination of focused search, display, video, and app campaigns, targeting users in the precise timeframes they were looking for specific products. Then, we built and maintained targeted campaigns, using both short-term promotions to highlight offers and extended campaigns that focused on building online brand recognition. Once we’d found the exact audiences we were looking for, we used remarketing tactics to re-engage visitors who had already shown an interest in the Alphamega brand.

THE RESULTS

The Alphamega success story in numbers.

Alphamega’s website traffic rose by an amazing +170%. New visitors were up by +127%, while returning visitor engagement climbed to a whopping +221%. But what the client really wanted was to maximize website visibility across devices. We performed a user analysis at the start and end of a six-month period and segmented the results accordingly. At the end of those six months, desktop users had risen by +59% and tablet users by +33%. But the most dramatic increase was in mobile users, who had increased their engagement with Alphamega’s website by +278%. Following our first campaign, our collaboration with this retail powerhouse continues. We currently have a year’s partnership under our belt, and we’re setting our sights even higher in our upcoming campaigns.

Website traffic rose by

+170%

Desktop users increased by

+59%

New visitors increased by

+127%

Engagement increased by

+278%

Returning visitors climbed

+221%

The guys at Nest have become a key part of our team at Alphamega. We really appreciate their enthusiasm for what we do. Working with them has given us some huge SEO and SEM wins that have resulted in significant revenue gains.

Yiannis Ioannou
Yiannis Ioannou
Digital Marketing Manager

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