Wish there was a way to gather and transform data from online channels into valuable business insights? You’re in luck! This powerful technique is known as web analytics, data analytics, or simply data analysis. Web analytics enables you to collect, analyze, and interpret data from various online sources, providing you with insights to make informed marketing decisions.
At Marketing Nest, our Google Certified analytics experts take data analysis to the next level. Systematically drilling down and examining data, we uncover essential insights about your audience’s interests, preferences, and behaviors in the digital space. These data-driven insights, not only improve your current client experience but also can uncover new revenue opportunities, ensuring the most profitable outcomes.
We analyse digital marketing data. We love it, and we’re pretty good at it too. We use data to help you make smarter decisions. We cut through the noise and present those gems of information that are most valuable to you. We also put you in the powerful position of understanding how your customers are thinking and acting online. Priceless.
By employing tools like Google Analytics 4 and its machine learning technology, you can bridge gaps in understanding customer behavior when cookies and other identifiers aren’t available. This offers a clearer picture of your audience, enabling better decision-making, even when individuals opt out of sharing data.
The amount of data available can be overwhelming. With the right reporting techniques, however, this mesh of data can give direction to your marketing and business development teams. Data analysis can empower your team to make better decisions and choose improved business strategies.
A big part of connecting with users is ensuring they see content that is relevant to them. By diving deep into your analytics, we customize the content to target specific users, which is one of the best ways to grab attention and hold interest.
Once you’ve got those visitors, good technical SEO makes for a cleaner, more intuitive user journey on your site. Straight-forward user journeys mean quickerYou can make your market spend work harder for you just by knowing who is buying your products, how they got to your site and how they behaved once they got there. With powerful information like that, you can make better decisions about which products to push, improve, and even drop from promotion entirely. paths towards sales.
Let us eliminate the ‘noise’ so you get the info that is valuable to you.
Whatever market you’re in, website analysis is critical for your success. Optimizing your website performance is no longer an option, it’s a necessity. From identifying obvious tweaks to digging deep enough to uncover valuable insights, we are thorough with whatever we do. This is the only way you can get the conversions you need to take your business to the next level.
We run an exhaustive audit to make sure your existing web analytics are in place and aligned with your overall goals.
We set up and configure your web analytics account so you can track what’s relevant and evaluate your online marketing activities.
Our customized dashboards give you vital marketing performance data so you can monitor how your website, ad campaigns and social media are performing in real time.
We discover the route users take to conversion and make it more efficient. We do that by continuously tweaking the conversion funnel until it is just right.
Analytics is a lot more than data. It can help businesses focus their efforts and reach their goals faster. Which is why we take analytics very seriously, starting with a solid grasp of each client’s business needs and plans. When it’s time to look at the numbers, we focus not just on individual events, but on the stories behind them. That’s how we transform raw data into a complete picture of user behaviors that drives serious conversions.
We’ve never planned a strategy or campaign without getting to know our clients first. That’s because each client has unique needs, budget constraints and business goals.
Numbers and figures are useful, but only if you read them in the context of a complete strategy. We explore the meaning behind the numbers and use that to drive quality traffic with the potential for solid conversions.
Understanding your data means understanding why your users made the choices they did. We dive deep to weed out anything that isn’t working and to make sure the good things happen again and again.
One of the most critical steps in our process is making sure our clients understand what we’ve done. That’s the reason we share reports that are easy to understand and utilize.
Knowing how users interact with your website isn’t just about launching better social campaigns or driving better search. Getting a handle on user behaviours will make it easier for you to choose better directions and goals for your business.
As of July 2023, Universal Analytics is no longer processing your website traffic. If you missed the memo and haven’t transitioned to GA4 yet, act quickly!
If you need any assistance with the migration, don’t hesitate to get in touch. We’ll be glad to help you restore your data collection and embrace the next generation of data analytics powered by machine learning, unlocking even smarter insights for your business.
Using Google’s advanced modelling technology, GA4 allows you to fill gaps in your understanding of customer behaviour when cookies and other identifiers aren’t available. This provides a better picture of your audience, enabling better decision-making.
Many clients have seen success using GA4 to help achieve key marketing objectives like generating leads, acquiring new users, and driving online and offline sales. With GA4’s advanced insights, you can optimise your marketing strategies to reach your goals.
Google’s data-driven attribution models provide a better understanding of how all marketing activities influence conversions, so you don’t over or undervalue a single channel. Improve your marketing strategy and get more value from your marketing campaigns.
The event-based data in GA4 allows for enhanced cross-platform analysis and granular engagement data, including tracking scrolls down a page. Plus, Google Analytics 4 leverages Conversion Modelling to provide valuable insights even when people opt out of sharing data.
Setting up and managing GA4 a.k.a Google Analytics can be challenging due to its new functionality and interface. Our Google Analytics certified team is here to help you adapt to the new generation of web analytics. We provide comprehensive GA4 set up and training services to ensure that you and your team understand the benefits of GA4 and can effectively track event-based data.
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