TOP 6 digital marketing trends to watch out for in 2023

watch out for these 2023 trends
With new trends and technologies emerging all the time, staying ahead of the game in the digital space is challenging. So, if your goal is to step up your marketing efforts and improve your brand’s digital presence in 2023, these are the digital marketing trends that you should look

1. Personalisation

Personalization is the process of tailoring marketing messages to individual customers based on their demographics, interests, needs, and behaviour. 

With the rise of AI (artificial intelligence), machine learning and automation tools like Zapier, personalization is within reach for all businesses. For example, personalization can be achieved via emails, social media or paid search advertising. It can also range from simple techniques like customising email salutations to more advanced methods such as tailoring search results based on an individual’s interests or displaying ads for products that the individual has previously researched online.

Ultimately, personalization is an effective tool that enables you to provide more relevant content, leading to an increased conversion rates, growing customer loyalty and standing out in the crowded digital landscape. In 2023 personalization is the tool that will allow you to deliver the right message at the right time on the right platform. 

examples of personalizsed marketing

2. Artificial intelligence

Leveraging AI in helping with digital marketing activities is definitely going to become more popular this year. As discussed above, AI is an invaluable tool in personalised marketing, but it also can help you to:

  • Write content
  • Proofread  and enhance text copy
  • Chat with customers
  • Develop websites
  • Create images and videos

For example, ChatGPT has taken the world by storm with its capability to write text and answer questions in a natural-sounding manner.

3. Video marketing

With consumers’ preferences and attention shifting from written text to watching videos, leveraging video in 2023 is key. Video marketing is an effective way to bring your brand to life, showcase its personality as well as engage and connect with customers. And with most social media platforms ‘preferring’ a.k.a giving an extra boost to videos, video marketing is now an extremely far-reaching tool that will allow you to engage with bigger audiences. 

 

If you’re new to video marketing, don’t worry! The most popular format is short-form video, which is typically between 3 and 60 seconds long, so you don’t have to invest a lot of time in creating videos.

4. Voice search​

 

Due to the growing popularity of voice assistants such as Amazon’s Alexa and Google Home, voice search is becoming an important aspect that every marketer should consider. Optimise your website for voice search to stay ahead of the competition, grow your audience, and improve your search engine rankings.

 

One could argue that optimising your website for voice search is a new branch of SEO, and as we have learned from our expertise, SEO is one of the best ways to ensure sustainable growth for your business in the digital sphere.



Google Home Voice Assistant

5. Social media influencer marketing

With the rise of niche and macro influencers, the time of only big brands being able to afford influencers is over. Now businesses of all sizes are starting to partner with influencers. This is due to the high-quality audience and engagement social media influencers can bring to your products. Choosing industry specific content creators is a great way to reach your target audience and start a meaningful relationship with them. 

 

In fact, micro influencers have the best success rate of converting them into customers:

6. Customer experience

Blurring the lines between your digital assets and creating a seamless customer experience is becoming a prerequisite for a successful digital presence. We expect to see more small businesses also jump on the bandwagon and build a unified digital experience of their brand across multiple platforms such as website, social media, and email marketing. A cohesive brand image, messaging, and presence will help solidify your brand in customers’ minds, building brand recognition, trust, and loyalty. To put it short, personalised and effortless touchpoints online is the way forward!

All in all, like all things digital, digital marketing is always evolving and it is crucial to ride these waves to stay relevant in this dynamic space. 

To recap, the key trends you should look out for are:

  • Personalization
  • Utilising AI
  • Video Marketing
  • Voice Search
  • Influencer Marketing
  • User Experience
 
 

If you want to expand your online presence in a sustainable way, consider implementing these latest digital marketing techniques and evaluate their effectiveness. 

And remember, experimentation is key!

experimentation is key